Event Details

Join Beth Fisher, Market Retail Manager, and Jackie Cotton, Market Retail Representative from Effectv /e-ffec-TIVE/ (a Comcast Company) for an interactive and engaging conversation about the power of video in Recruitment Marketing.  We will address the unique issues facing companies in talent acquisition during this new shift called the Great Resignation/Great Realization.  Also, learn how Effectv can deliver the right candidates to your business with our geo-targeted campaigns that use technology, including First Party and Third Party Data, to reach the audience you need.  Learn new strategies and ask questions from experts in Television and Video advertising!

Jackie Cotton has been in media advertising for 13 years – six of those years at The Roanoke Times and now seven at Comcast/Effectv. She is the proud recipient of several New Business and Top Performer awards including the distinguished Ambassador of the Year award from The Roanoke Times ( over 30 reps vie for this distinguished annual award). She prides herself on her efforts to find the most effective ad solutions for her clients, both big and small, in this ever changing world of advertising.  She looks forward to hearing about  challenges that our audience are facing in the current recruitment industry as well as sharing some of her best practices with the group in the hopes of providing effective (effectv) solutions!

Beth Fisher is the Market Retail manager for Effectv, where she has been for the last 9 years.  She has extensive experience in Media with over 25 years of experience from both Radio and TV.  She considers herself an client advocate who works to help her clients succeed.  She has experience in Event Planning and teaches Yoga!

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